MILO Partners Real Warri Pikin, Aproko Doctor, To Empower Nigerian Children
By Sulaimon Salau
MILO has signed a strategic collaboration with two Nigerian social media personalities, Anita Asuoha, a health and fitness enthusiast, widely recognized as Real Warri Pikin, and Egemba Chinonso Fidelis, a practicing Medical Doctor and Nutritionist, known as Aproko Doctor, to inspire parents to increase the participation of their children in sporting activities.
According to the company, this partnership demonstrates the commitment of the brand to play a vital role in shaping children’s character and values, in addition to providing nutritious energy through the MILO beverages.
Ifeanyi Orabuche, Category Manager, Beverages, Nestlé Nigeria PLC ; Charles Ikpe, Category Development Executive, Beverages, Nestlé Nigeria; Anita Asuoha (Real Warri Pikin)
Myron Otoo, Category Development Manager, Beverages, Nestlé Nigeria; Funmilola Oyewole, Category Development Manager, Beverages, Nestlé Nigeria.
At the formal announcement of the partnership at the company’s Head office in Lagos, the Category Manager, Beverages, NestléNigeria PLC, Ifeanyi Orabuche said, “MILO is deeply committed to empowering children through sports.
“We are therefore delighted to announce our collaboration with Anita Asuoha popularly known as Real Warri Pikin and Dr Chinonso Egemba also known as Aproko Doctor, to amplify the reach and impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age.
“We recognize the immense value that these personalities bring to our shared passion for promoting healthy
lifestyles.”
Anita Asuoha said: “This partnership isa homecoming for me as MILO has been a brand in my everyday life.”
In a nation that prioritizes academic learning and achievements, Nestlé MILO
believes that sport teaches children invaluable life-skills that traditional classroom learning alone cannot, it stated.
