FinTechs To Grow Africa’s Revenue By $65 Billion By 2030
Africa is one of the fastest growing FinTech markets and will have it’s revenue grow 13 folds to $65 billion by 2030, according to reports.
In addition to the revenue opportunity, FinTechs play an important role in developing the region’s economy and improving the lives of African people by revolutionising the financial sector.
Two new reports from Boston Consulting Group (BCG), in collaboration with Elevandi, highlight how to further advance financial inclusion on the continent and explore advancing the FinTech industry and unlocking its full potential in the years to come.
The first report, Driving Financial Inclusion in Africa, unpacks the growth of financial inclusion in Africa since M-PESA was founded in Kenya in 2007. While some large economies (South Africa, Kenya, Uganda and Ghana) have made significant progress in financial inclusion, there is still a long way to go and significant opportunity which supports the continuous high investment in African FinTechs.
Partner at BCG, Johannesburg, Caio Anteghini, said: “The first wave of FinTechs, driven by mobile money and payment solutions have already enabled a step change in financial inclusion and trust in digital solutions. A second wave of FinTechs with a wider product offering can now leverage the platforms created to access a broader population and further accelerate financial inclusion,”
The report also explains the different business models that FinTechs can thrive in, in this context, and while many of them are disrupting the financial sector, there are several opportunities for collaboration between incumbent players and FinTechs. Forty percent of African FinTechs are focused on digitally enabling existing financial institutions instead of competing against them.
Driving further financial inclusion, the report suggests that payments and lending will be the drivers of further financial inclusion, and the key areas of investments in the coming years.
Payments FinTechs were the first movers representing 45% of companies pre-2013. This segment is yet to reach its full potential by continuing to solve for critical African pain points such as financial inclusion and the high cost of transactions.
Lending will join forces with growth centered around microfinance, a great enabler of financial inclusion.
Local businesses need basic credit for day-to-day activities and capital investments but often don’t have the tools or credentials to go through traditional channels. For FinTechs, it makes sense to focus on this small to medium-sized enterprise (SME) segment due to the sizes of loans, broader scale, and financial transparency. One example of successful microlending is JUMO World, which is building banking infrastructure with a focus on assessing the credit worthiness of SMEs.
The report finds that FinTechs enabling financial institutions (41% of active firms) receive more funding on average (49%) than those that adopt disruptive business models (59% of active firms receive 51% of funding), indicating a shift in the ecosystem.
Additionally, the report proposes four winning strategies for FinTechs and the appropriate support governments could provide to enable them to flourish. FinTechs providing specific services via existing platforms, distributing a fully-fledged solution via existing platforms, creating a new platform starting in niche segments, and B2B solutions could lead to the next wave of growth for incumbents and new entrants.
Executive Director of Elevandi, Pat Patel, said: “Policymakers can be a huge catalyst to the FinTech industry by developing the infrastructure and favourable regulatory environment,”
In the second report, Unlocking the FinTech Potential in Africa, BCG and Elevandi examine the benefits that FinTech has brought to Africa and the business models that FinTechs and investors need to create to scale up activities.
Almost half of the 1 000 FinTechs in Africa were founded in the past six years. Cumulatively, they have raised about $6-billion in equity financing since 2000, with investment growing at an incredible compound annual growth rate (CAGR) of 57% versus 27% for the rest of the globe.
At the same time, the African FinTech ecosystem is still nascent, with approximately 80% of rounds since 2018 at seed- or angel-level maturity. “This shows that the African market is already an attractive ecosystem to new entrants capturing a share of the unserved or underserved segment. However, to continue attracting new entrants, FinTechs must be able to scale across Africa, and not solely exist in siloed markets,” adds Patel.
Few FinTechs have been able to do so in the continent, where just 4% have reached series C funding or beyond, versus 11% for the rest of the world.
The report suggests that investors and FinTechs need to address three key challenges to attract funding – identify an economically viable model that caters to African-specific challenges and is affordable, can scale beyond its home market given relatively small market sizes, and mitigates risks inherent to the developing continent.
Current FinTechs are heavily centred in Africa’s largest economies, with approximately 63% of all companies located in South Africa, Nigeria, Kenya, and Egypt and nearly 80% of funding flowing into these markets.
To successfully move across borders, these companies will need to invest in understanding regulation, procure the appropriate licenses, likely adapt their business model, and develop a team on the ground to successfully execute their value proposition in the new market.
“FinTechs have been playing an important role in driving financial inclusion and economic development in their home countries. With the development of digital infrastructure and policy clarity and harmonisation, they will be able to extend their impact both in their home country and cross-border, and benefit even more people across the continent,” says Anteghini.
